There are so may things to consider in getting started
it's hard to know where to start - that's why we've listed the
usual steps in an order that will simplify the process and speed
your project to profitability.
- Call us - We can help you
focus your objectives and advise you on the best strategies
for realizing them within your budget. The sooner we are involved
in the process the better we can assist you.
- Focus your objectives - what
are the top three things you want your project to accomplish
for your business?
This may seem simple, but its often very difficult to get everyone
to agree on the best way to move forward. Again, we can certainly
help focus your objectives with you, but the more discussions
you have internally the faster the deployment time.
- Asses your resources - This
will help you gauge how best to realize your objectives. What
monies do you have to put towards your project? Do you need
to budget for e-marketing? How quickly do you want your site
to turn a profit? What do you want to handle internally? What
are the skill levels of your internal resources and should you
outsource to experts? What material or conceptual parts of your
project do you already have on hand - logo, tag line, marketing
collateral, brand colors, photography etc.? How much time do
you have to devote to the project? Answers to these kinds of
questions will greatly increase our budgetary precision and
cost savings to you.
- Know your competition - collect
any aspects of their marketing efforts relevant to your project.
Knowing who we're up against is crucial to surpassing them.
- Explore your options - What
brands, sites, direct mail, banners do you like? Even if it's
only part of something you like, having examples of your inclinations
before we get started greatly speeds up our design time.
- Call us - You've done your
homework, you know what you want, how you want to approach it
and where you will need our expertise, now it's time to call
us in to help assess your strategy and parameters and help you
plan the next steps.